Small business marketing: The power of re-engaging your customers

Have you ever gotten a reminder from your car mechanic that your vehicle is due for maintenance? Or a travel site or airline that you’ve used encouraging you to book your next getaway with them? If you have, then you’ve received a customer re-engagement message.

Customer re-engagement is key to successful customer relationships

A growing number of businesses are coming up with creative ways to re-engage with their customers to stay a step ahead of the competition and stay top of mind. After all, acquiring a new customer costs around six times more than keeping an existing one. Small businesses are calling, texting, emailing, and even sending snail mail to market to their customers.

Are you doing the same to stay engaged with your customers? If not, you are missing out on a valuable opportunity to connect.

small business marketing tactics

When you re-engage with your customers, it’s a way of reminding them that you are always there for them. It builds goodwill and makes your relationship stronger. Customers who are happy and engaged with you are more likely to use your products or services again. Studies show, existing customers are 50% more likely to try new products and spend more than new customers.  Increasing customer retention rates by 5% increases profits by 25 – 95%.

While sending out an email or text message to your customer base does require a pretty significant time investment, it pays off in the long run. Taking the time to re-engage shows you are willing to provide a higher level of customer service, something that can help set you apart from your competitors, retain customers, and ultimately grow your business.

Increasing customer retention rates by 5% increases profits by 25 – 95%.

Customer re-engagement is beneficial to businesses of all sizes

Re-engaging customers isn’t just for large businesses with dedicated marketing teams. Businesses of any size can do it. Here are a few easy things that you can do to go the extra mile and re-engage your customers:

  • Take the time to call, email, or text after an appointment or purchase to make sure customers are satisfied and to answer any questions they might have.
  • Let them know about new products, services, or upcoming events you are having that they might enjoy.
  • Send them a coupon or promotional code to use on their next purchase.

How to manage re-engagement messages in your small business marketing

There are a number of channels you can use to re-engage your customers. However, calling and texting can be a bit tricky if you don’t already have a dedicated business phone and don’t want to use your personal number. That’s where Sideline can help. Sideline provides a 2nd phone number with a separate call log and texting inbox, making it perfect for business texting and small business marketing. 

 

 

Check out our customer stories page to hear how Sideline is helping professionals like you manage their businesses. We’re looking for new professionals to feature throughout our website and blog.  Send us a note if you’d like us to feature you!

As always, follow us on Facebook, Instagram, and Twitter to keep up with everything that’s happening in the Sideline community.