Transforming Business: The History and Future of the Phone

While the phone has changed a lot since its invention, and it may be hard to justify calling today’s smartphone a phone at all, its original purpose remains the same—to connect people who aren’t in the same place. Ironically, they can in fact have the opposite effect these days, but that’s another story! From Morse code… Continue reading

Shinesty is the clothing company that can’t be unseen

Establishing a clear brand identity is important for small businesses to stand out and reach the next level of success. Online clothing company Shinesty infuses its brand identity, in all its outlandish glory, into every aspect of its business. We sat down with Jens Nicolaysen, Co-Founder and CMO of Shinesty, to hear how this clothing line rapidly… Continue reading

Mikey Mike and His Rather Unique Entrepreneurial Spirit

Anyone who’s explored the music scenes from New York to L.A. knows this country is teeming with talented artists. But for every success, there are countless underground performers still trying to break into the industry. Not long ago, Mikey Mike was one of them, but he ultimately broke in on his own terms. Getting to… Continue reading

Kidstance: How One Husband-Wife Team Turned a Passion into a Business

We’re loving showcasing Sideline customers who are inspiring entrepreneur examples. For our next customer feature, we sat down with inspiring entrepreneur examples, Vicktoria and Denver Pettigrew, the husband-wife team of Kidstance who took a family passion and turned it into a family business. Q: Tell us about Kidstance. A: At Kidstance, we create customized ride-on toys for… Continue reading

Highlighting Customers: Building a User-focused Website

Sideline’s website has received a redesign.  But unlike a typical web design project, this is much more than a fresh coat of paint.  The new website shifts the focus from what Sideline is, to what it does for our customers.  That’s why we’re putting them at the center of our website and everything we do…. Continue reading